Elizabeth Permenter on Rediscovering Intimacy After Motherhood

Oct 26

Why do so many women put their own pleasure and wellbeing last? For Elizabeth Permenter, motherhood changed everything, and it led her to build a company around helping women rediscover intimacy.

▶️ Watch the full episode on YouTube

On this episode of the Fully Stoked Podcast, I sat down with Elizabeth Permenter, founder of The Catnip Co, a women's supplement brand supporting female sexual health through education, products, and community. Before launching Catnip, Elizabeth was a founding team member at Pearl Health, where she led Customer Success as the company grew from 5 to 150 employees.

Key Takeaways

Prioritizing your own pleasure and wellbeing isn't selfish. It ripples out to everyone around you.
Postpartum can change your identity, your body, and your career path, and it's okay to talk about it.
Intimacy deserves the same planning and priority we give everything else in our busy lives.
Safe spaces and expert-led conversations help women understand what's really going on with their bodies.

How Motherhood Changed Everything

Elizabeth opened up about how postpartum changed her life and career, from struggles with identity and insecurity to diagnoses that didn't fully explain what she was experiencing. After her son was born, she left her career and spent almost a year traveling the world with her husband and their one-year-old.

Building The Catnip Co

After prototyping several ideas to support mothers, Elizabeth realized sexual health was one of the most powerful and overlooked ways to support women's wellbeing during a demanding season of life. She shared what Catnip's early testing revealed, and why her Desire Redefined events, featuring panels of doctors, pelvic floor physical therapists, sex therapists, nutritionists, and more, keep selling out.